Are we square?

Why on earth do the new shirt have a big blue box/square on the chest, instead of just the white letters?? Either becuase we try to print on the old XL-shirts or maybe becuase we want to win the important competition "The ugliest shirt in PL"?? 

I started to follow West Ham as an 8-year-old, not only but partly because of the teams beautiful shirts. But that was decades ago. I was very disappointed with the ugly XL - ones. But thought that we couldn't top them when it came to "misdesigned" shirts. Well, I was wrong.

See why Noble doesn't look happy here