The only way is up?

I took a quick look at the official site, even though I should know better than to hope for some information there.

My interest, however, was sparked by the Google ads!!
I havent seen those there before have I?
I thought that this is what bloggers, hoping to earn an extra few £, do - but Clubs? Are we that desperate?

It made me feel a tiny bit better when I found that Fulham and Brom were also having them.
But Arsenal, ManU, Liverpool and Chelsea did not...